The Cheerios brand has been an unstoppable force in the world of breakfast cereals, and is well recognised across the world.
Jukic took this well-known breakfast cereals brand and reimagined it in a context that was completely different to what we are used to. Her new “Cheerios” cereal packaging designs combine simplicity of form and the excitement of colours, resulting in a sleek combination of visual expression through Pop Art.
The three designs presented have the same purpose: to seduce and captivate the observer, to spark their imagination, and to make them question if their reality could be usurped by the mere attempt to consume the cereals. Jukic’s vision sparks intrigue, interest, excitement, and raises questions that make us ponder the world of cereal packaging.